Yes -- there are a growing number of "linear" streaming services, like
Pluto TV, which show everyone the same content as a pushed stream,
instead of having viewers pull specific programs.  It looks like NBCU
is continuing some of that channel's content but isn't not going to
dedicate staff to have to sell the fixed amount of advertising needed
to program a live stream of it's programs.

On Wed, Jan 18, 2017 at 5:11 PM, Jim Ellwanger <[email protected]> wrote:
>
>> On Jan 18, 2017, at 2:36 PM, Tom Wolper <[email protected]> wrote:
>>
>> This is the first time I have seen it as well. I think of linear as a 
>> progression on a graph but that doesn't give the term "linear cable" any 
>> meaning. It might be an updated term for what was once basic cable as a 
>> channel which is not on every carrier's list cannot be considered basic. So 
>> it might mean not basic, like CNN or TBS, and not premium as it does not 
>> require a separate subscription.
>
> From context, it appears they mean "linear" as the opposite of "on-demand," 
> i.e., a programming service that broadcasts as a traditional channel where 
> one program follows another on a schedule, versus a programming service that 
> has a menu of viewing options from which one can choose at their leisure.
>
> --
> Jim Ellwanger <[email protected]>
> <http://www.ellwanger.tv>
>
>
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