On Thu, Mar 30, 2017 at 9:44 AM, Adam Bowie <[email protected]> wrote:
> I think Variety's maths is a little off - or at least they're not fully > painting a picture. > > They have 5% of the population (13m) willing to pay $50, and 13% (34m) > paying $25. But of course the price *is* per viewing as you can't charge a > per person fee at home. > > So it's not 13m people who would theoretically be willing pay $50, but 13m > *homes.* > > Indeed, if it was a large family who want to see the new superhero film, > then getting some snacks from a supermarket and then paying $50 to watch > the movie would definitely be cheaper than going out. At $25 it becomes a > bit more a steal. On the other hand, if I mostly watch films by myself, > then this is not very appealing from a price perspective. > > (However if it means watching a film without distractions like people > checking their phone constantly, then maybe...) > I would be really hesitant about extrapolating the Variety poll to the population at large. If the poll says that 13% say they would pay $25 to stream a new movie I would not take it for granted that there are 34 million that actually would. For a family that has a 50 inch TV and 50 Mb/sec broadband the experience of watching a movie at home could be close enough to watching it in a theater. For them getting 4 or 5 friends together to pitch in the cost and watch a superhero movie or all the neighborhood kids together to watch a Pixar movie seems reasonable. Rural families may not have access to broadband, large TV sets, or the funds for new movies. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
