On Wed, May 24, 2017 at 10:58 AM, stannc <[email protected]> wrote:

> On a recent Rachel Maddow show, Rachel lamented the fact that the recent
> news cycle has changed so that "breaking news" always seems to occur in the
> 5:00pm ET hour. This causes her staff to have to scrap the planned show for
> the day and cover whatever new news has broken.
>
> I thought of this when I saw the slide at the beginning of LSSC on Monday
> and it made me realize that I've just seen too many of those slides in
> recent years. <tvornottv%[email protected]>


When I did media workshops the instructors would stress knowing the
deadlines for who you want to target with your story - print and TV - in
order to make sure your story would get out that day. Inversely, if someone
wanted some time before a story hit the front page, they would make sure it
went public after deadline. It was a truism that bad news releases always
came out at 5 PM Friday so they would not make the news until Monday and
then they would be considered old news.

That all is changing in the internet age. Cable news channels and news
websites no longer have a deadline. And shows like Rachel Maddow's can
retool in short time rather than wait until the next day.

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