ESPN <http://www.espn.com/wwe/story/_/id/21840316/vince-mcmahon-sells-some-wwe-shares-fund-alpha-entertainment-llc> (link): McMahon filed with the govt to unload $100mil in WWE stock, "primarily to fund ... Alpha Entertainment LLC, ... to explore investment opportunities ... including professional football." Alpha also filed applications for XFL trademarks.
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