All the while, people were nervous a purple hologram was rumored to perform at the halftime show. If they’d only known.
I am too jaded. Too cynical. I expect the worst of any advertising campaign, so when something ugly surfaces, I can’t even react with shock or dismay. I have been thinking recently of roads not taken. I have a BFA in Communications which means I’m trained in the dark arts of marketing, but I always felt the job somehow beneath me. Since receiving my degree I have cleaned toilets in a gas station, sold blenders, and delivered chicken. Marketing is still beneath me. On Mon, Feb 5, 2018 at 9:00 PM PGage <[email protected]> wrote: > The Ram SB Ad is, in my view, the single most offensive commercial I have > ever seen. The problem is not using King to sell trucks, the problem is > they used excerpts from one of his most sacred speeches (given a few weeks > before he was murdered, included in his funeral) to sell trucks, ignoring > the fact that the explicit point of that speech was a condemnation of > consumerism and the commodification of human value. Quite literally the > commercial was doing the exact thing King in the speech was condemning in > the strongest terms. > > The King children have been squabbling for years about how to manage > King’s legacy. The King estate, controlled I think by the two sons, > controls rights to content and images of Dr. King, and the brothers have > generally been willing to sell rights for commercial activities (but did > not do so for the Selma film, which is why there are no uses of King > speeches there). The King Center is either controlled by or more > sympathetic to Bernice King (daughter), and they have generally been > against selling rights for profit, and have been trying to keep things in > the public trust. > > The King Center was against the commercial, but had no legal basis to stop > it. The King Estate licensed the material and approved of the ad. > > On Mon, Feb 5, 2018 at 8:16 AM 'Bob Jersey' via TVorNotTV < > [email protected]> wrote: > >> >> An ad for Ram Trucks with parts of the civil-rights pioneer's "Drum Major >> Instinct" speech in its soundtrack was *not* approved by the Martin >> Luther King Jnr Center for Nonviolent Social Change (there'd've been >> serious fine print therein if it had been), and ripped by its leader >> Bernice King among others... >> >> THR >> <https://www.hollywoodreporter.com/news/super-bowl-dodge-commercial-featuring-speech-by-martin-luther-king-jr-draws-backlash-1081690> >> (link), including 'toob... >> >> B >> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> For more options, visit https://groups.google.com/d/optout. >> > -- > Sent from Gmail Mobile > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > -- Kevin M. (RPCV) -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
