While I didn't have a stopwatch, the 'extra time' wasn't noticeable, or just 
taken up by the ad/bit.  Which isn't that different from any of the other 
'integrated' promotions this show has done.  Not a net positive for this viewer.

For whatever reason, I don't find the 'integrated' bits as annoying when done 
on Conan.  They're still annoying, but they seem to keep them shorter and/or 
funnier.  Clearly YMMV.
As for Stack, I agree with the overuse, and miss having him for 'Basic Cable 
Name That Tune' over on Conan.  (Back in 2013, I can be seen in the audience a 
few rows in front of Conan during one segment.)

David
 

    On Wednesday, March 28, 2018, 7:41:58 PM EDT, 'Dave Sikula' via TVorNotTV 
<[email protected]> wrote:  
 
 That segment was one of the most painful and forced things on a show that 
specializes in forced bits. I don't know what kompromat Brian Stack has on 
Colbert, but I for one am sick to death of seeing him in every cold opening and 
too many scripted bits.

--Dave Sikula

On Tuesday, March 27, 2018 at 11:42:35 AM UTC-7, [email protected] wrote:
http://variety.com/2018/tv/ news/google-tv-advertising- 
stephen-colbert-late-show- 1202737070/

Thank you Google...




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