It's not the first time Arby's has focused on the Whovian community:

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" 
dir="ltr">You&#39;ve been a good man, Twelve <a 
href="https://t.co/0yqtQtX40G";>pic.twitter.com/0yqtQtX40G</a></p>&mdash; 
Arby&#39;s (@Arbys) <a 
href="https://twitter.com/Arbys/status/880818219140882434?ref_src=twsrc%5Etfw";>June
 
30, 2017</a></blockquote> <script async 
src="https://platform.twitter.com/widgets.js"; charset="utf-8"></script> 

<blockquote class="twitter-tweet" data-lang="en"><p lang="ro" 
dir="ltr">Exterminate! Exterminate! Exterminate! <a 
href="https://t.co/SNzWfQk4d1";>pic.twitter.com/SNzWfQk4d1</a></p>&mdash; 
Arby&#39;s (@Arbys) <a 
href="https://twitter.com/Arbys/status/943888819660529665?ref_src=twsrc%5Etfw";>December
 
21, 2017</a></blockquote> <script async 
src="https://platform.twitter.com/widgets.js"; charset="utf-8"></script> 

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" 
dir="ltr">Refrigerate! <a 
href="https://t.co/PP9vgk86WV";>pic.twitter.com/PP9vgk86WV</a></p>&mdash; 
Arby&#39;s (@Arbys) <a 
href="https://twitter.com/Arbys/status/732617891837841409?ref_src=twsrc%5Etfw";>May
 
17, 2016</a></blockquote> <script async 
src="https://platform.twitter.com/widgets.js"; charset="utf-8"></script> 

Clearly, someone on their social media team is of the geek persuasion.

On Monday, July 30, 2018 at 2:17:32 AM UTC-4, David Bruggeman wrote:
>
> Scanning their recent Tweets, it seems Arby's has been reaching out to 
> various geek-ish communities of late.  Mostly anime, so I'm not sure how it 
> swerved to the Weeping Angels other than there are several other short GIF 
> animations and photos of various characters and Arby's stuff.
>
> I doubt it's a big-time promotion unless it's recut with Ving Rhames 
> commanding us not to blink while having the meats.
>
> David
>
> On Sunday, July 29, 2018, 4:58:05 PM EDT, Jon Delfin <[email protected] 
> <javascript:>> wrote: 
>
>
> Thoughts:
>
> 1. I agree with the commenter that some of the food should have 
> disappeared at each stage.
> 2. If it's a tie-in with the new Doctor, they should have held it for the 
> fall. The new series doesn't start airing until October.
> 3. I don't really get what they're going for.
>
> On Sun, Jul 29, 2018 at 2:44 PM Steve Timko <[email protected] 
> <javascript:>> wrote:
>
> My favorite "Dr. Who" episode is "Blink." It involves an alien life form 
> that is frozen as a statue as long as you look at it but if you blink, it 
> moves at light speed to get you.
> Arby's has done a promo that appears to take off on this.
> LINK <https://twitter.com/Arbys/status/1022904457086943239>
> I don't know if it is sanctioned or if they had to pay someone money to do 
> it. I also wonder if the timing coincides with the unveiling of the new 
> doctor.
> It's a little hipper than I would have expected for a fast food promotion. 
> Any thoughts from the group?
>
>
>

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