Trumpsters cutting up their Nike socks, and Nike-bashing Trump Tweets, do not appear to be hurting Nike sales or stock price. Predictable, because middle aged white Red State Trump die-hards are not really in Nike’s core demo. Maybe Nike would have done this campaign anyway, simply because it is the morally right thing to do (but I doubt it).
There is room for both Nike and Chick Filet in the market, and options for those who dont want to patronize either. Socially active consumerism should aim at encouraging and rewarding socially conscious behavior in niches where it competes, not total elimination of products disagreed with. In N Out will be an interesting test - we love their tasty and fresh burgers out here in CA, but not their Trump boosterism. But perhaps they see an opportunity to reinvent themselves as a southern and midwestern regional business. In any case, a lot of Californians in the In N Out demo are not going to want to be used to help enable Trumpism. https://www.marketwatch.com/story/nikes-online-sales-jumped-31-after-company-unveiled-kaepernick-campaign-2018-09-07 -- Sent from Gmail Mobile -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
