Warning: Media Ratings is a specialist subject! Once again, I'm led to thinking that CBS should get other networks onside with it and create their own ratings body. They might still get Nielsen to actually collect the data, but *they *would dictate themselves what data is collected. And if Nielsen can't do the job, then another company like Comscore or Edison (names at random) could do it.
I think I've mentioned before that in the UK, the ratings system is called BARB and it's owned by all the major broadcasters - public and commercial. So the BBC, ITV, C4, Sky etc all pay for it, and they dictate what gets measured and how its measured. Like everywhere else, there's a massive interest in on-demand streaming platforms, and including that. Catch-up is becoming more important than overnights. BARB itself is relatively small, but it just hires a big research company to actually do the ratings to its specifications. I know a lot more about radio ratings which in the UK are measured in a similar manner by RAJAR, again owned by the radio industry - commercial and BBC. RAJAR is just half a dozen people, and they commission research companies to carry out the research for them to their specifications. If US TV ratings are broken - and they might well be - then this would seem to be the best way to fix them. Of course, I'm sure that while CBS is out of contract, other networks probably have their contracts running to different times. Otherwise there might be a chance of things changing. Side note: Of course, none of this is true for online where everyone gets to "mark their own homework." Which is why every so often, Facebook or whoever will admit, "Er guys, we counted video views wrongly, and you need to deduct 60% from the numbers we told you. Sorry about that advertisers who bought off those dodgy numbers." And, "Yes we count viewers differently to YouTube, but our way is better." For some reason, advertisers put up with that! Adam On Tue, Jan 1, 2019 at 3:31 PM 'Bob Jersey' via TVorNotTV < [email protected]> wrote: > > The ratings service still hasn't reached the levels of nonlinear > measurement the network seeks, apparently. > > Variety > <https://variety.com/2018/tv/news/cbs-nielsen-contract-lapses-failed-agreement-1203097341/> > (link) > > B > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
