The music on soaps have changed- in my grandmom's day it was organ music. 
By the time i came along(1985) it was precoded. 

Not having an announcer is another. Since *Another World* was an P&G soap, 
it meant hearing Bill Wolff deliver sponsor reads for Crest, Crisco, Head & 
Shoulders, Ivory, etc. and Crest is still P&G owned.

On Wednesday, March 6, 2019 at 8:19:34 PM UTC-5, daniel anderson wrote:
>
> I've always had a soft spot for *Another World*- in the 80s, but i've 
> heard some old airchecks of *AW* from the late 60s-early 70s- and the 
> writing was really good. The music was suppled by a organ that was used 
> back in the radio days. Also a throwback to the radio days was the use of 
> an announcer- in this case Bill Wolff, who was an NBC staff guy(like Don 
> Pardo was then). Wolff mostly announced the sponsors and if needed cast 
> changes and to tell viewers to stay tuned for *You Don't Say*(game show 
> with Tom Kennedy) at the end. A lot of the older shows use announcers too- 
> Alan Berns on CBS did *Guiding Light* for many years. Mel Brandt, who did 
> the "in living color" announcements, also was the announcer for *The 
> Doctors* too.
>

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