Not sure if this came at SXSW -- comments he made there, incl. on Don, were linked from this -- but he noted that games, like scripted programs, tell a story, and that that's what attracts viewers... Deadline <https://deadline.com/2019/03/new-turner-sports-boss-jeff-zucker-on-expanded-warnermedia-purview-news-and-sports-are-very-much-the-same-1202574175/> (link)
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