On Wed, Mar 20, 2019 at 9:33 AM <[email protected]> wrote:

>
> Viacom has already started doing ad drops (I know this because they've
> played in between Words with Friends games on my AT&T phone).
>
> History doesn't repeat, but it often rhymes; AT&T will follow with their
> ad drops. The two sides will come to an 11th hour agreement. Your bill will
> go up.
>
> Sometimes the best move is not to play.
>

It seems like every few months there's this game of chicken between a
behemoth media company and a cable/satellite/telco company over carriage
rights. I don't wish the tension on any subscriber who fears losing access
to favorite shows and it always seems that an agreement comes through in
the end. I am starting to wonder, however, as the media companies adapt to
reality with cord cutters, if one of these disputes goes toxic and they
don't reach an agreement.

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