On Sun, Apr 28, 2019 at 1:14 PM Steve Timko <[email protected]> wrote:
> Jay Leno is endorsing Lifelock identity theft protection. He looks old as > hell. > LINK > <https://www.ispot.tv/ad/IK0n/lifelock-infomercial-dsp2-v1-celeb-featuring-jay-leno> > According to iSpot, he has a boatload of commercials coming up, most of > them car-related. > LINK <https://www.ispot.tv/topic/tv-personality/LmR/jay-leno> > The story about Leno is that he never spent his Tonight show money. He > banked that and spent the money he earned doing gigs. So why the need to > show up in commercials now? Could there be financial need? > > Amy Poehler showed up in so many commercials I can't even count them. Old > Navy. Best Buy. Xfinity. A whole of LinkedIn ads. Linked in? > LINK <https://www.ispot.tv/topic/actor-actress/ng/amy-poehler> > > What's going on here? How much of this is due to financial need and how > much of this is making hay while the sun is shining? > I've seen this with other stars, too. > TV audiences are aging and advertisers see them as the equivalent of comfort food. For the stars it could be about staying in the public eye or even a way to keep busy. Leno's the most in-demand standup for corporate gigs so he's set for life without spending his TV money. After Nike got Michael Jordan to do endorsements thirty plus years ago the shame about doing endorsements and commercials went away. It's not a sign of being desperate for money like it was before then. -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
