Before I read the New Yorker article:

> So in this case, it looks like combat sports are not be broadcasted, but
> rather narrowcasted and are being used maybe not so much to make a profit
> but establish a foothold to replace over-the-air, cable and satellite
> content providers.

Boxing has been narrowcasting for decades. There was a long period of time
where it was difficult not to know who the heavyweight champion was, even
if you weren't any kind of fan, and championship bouts were a huge deal.

In this century, I'm sort of aware that a Klitschko or two has been
heavyweight champion, but beyond that I have no idea, and I don't have a
problem with it being as far off my radar as it is. The powers that be in
boxing went for every possible pay-per-view and premium cable dollar they
could get their hands on, and I think there are a couple of generations for
whom boxing is as much of a niche sport as competitive logrolling. (I'll be
the one to mention that with what we know about brain injuries now, the
obscurity may not be such a bad thing, but that's beside the point.)

Now to read the article ...

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