Interesting piece on 538 making the case that partisan cable news is not
directly responsible for hyper-partisanship in the country, partly based on
the math of tv viewership: There were 122 million voters in 2018, but only
a small portion of those watch the top rated cable news shows on Fox or
MSNBC (about 3 million each). Many more still watch broadcast news (about 5
million each) while vast majority do not watch any tv news. Similar data
suggests most voters not getting bombarded by partisan or fake online news.

This seems to gloss over the number of distinct viewers each day on both
Fox Or MSNBC, which is likely more than 3 million each. I suspect more
Americans watch at least 1 hour of either FOX or MSNBC than watch 30 mins
of CBS, ABC OR NBC news. Even so, I wouldn’t be surprised if  the number of
voters who watch any tv news (broadly defined) on a regular basis was
significantly less than a quarter the total number of voters.

More interesting to me was the point that regular viewers of hyperpartisan
news may have a disproportionate impact on the larger political discourse.
Both because they are more loudly involved in the political process, but
also, crucially, because of their profound influence in their informal
(mostly face to face) social networks.

More Americans are probably influenced by a friend or relative who
regularly watches Hannity or Madow than by watching cable news themselves.

“Media Bubbles Aren’t The Biggest Reason We’re Partisans | FiveThirtyEight”

https://fivethirtyeight.com/features/media-bubbles-arent-the-biggest-reason-were-partisans/

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