Multi-factor authentication and user experience: now we're in my wheelhouse!

So here's where things get awkward: if you're not explicit with users as to
why they're being forced to do the MFA dance, they're going to get
irritated really quick, *especially* if what's being asked of them is what
they consider to be a legitimate log in request. We on this list are likely
significantly more tech savvy users. Most people, faced with having to go
through some sort of significant additional authentication, are going to
walk away frustrated at best.

Further, it's now going to be up to the companies to have to pull together
the appropriate data needed to build an effective MFA. Most only have an
email address, requiring using that path (which if a user hasn't set up
email on their phone is going to be even more of a pain in the ass).

What would need to happen is a pretty strong educational campaign by these
companies to users explaining what is happening and why. Take it from
professional experience: when you spring crap on customers who aren't
expecting it (*especially* when they really haven't done anything wrong),
it blows up in your face quick.

Joe Hass

On Mon, Nov 18, 2019 at 4:29 AM Adam Bowie <[email protected]> wrote:

> It's not hard to think lots of ways to stop a certain amount of this.
>
> Limiting the number of simultaneous users should be easy - Netflix
> obviously does this. But if you then roll in recognised IP addresses or
> general locations, then you could quickly require a further 2-factor
> identification-style or even email requirement. Netflix already tells me
> when I log in from somewhere it's not seen before. It then emails me to let
> me know. If it also made me click an "It's me" button then that probably
> wouldn't be a hardship.
>
> Some of this will probably involve tightening Ts&Cs. Should you need to
> reside at the same address to share a password? That's the rule that
> Spotify has for its family plan. But students away from home, or kids using
> their parents' logins are more complicated. And then there are families
> that are separated through no fault of their own - perhaps work keeps them
> apart for some of their time.
>
> I suspect that the companies will roll all this stuff out slowly. They
> don't want to annoy customers, but you tighten up a little here, and make
> people jump through a few more hoops there. Do you get new sign ups as a
> result? Or lose them?
>
>
> Adam
>
> On Mon, Nov 18, 2019 at 6:19 AM 'David Bruggeman' via TVorNotTV <
> [email protected]> wrote:
>
>> I suspect two-factor authentication (where the password would be the
>> first step, followed by a code sent to the actual account holder that has
>> to be submitted as well) would be a way to address this.  It's not
>> foolproof, but it would make it harder to share access.
>>
>> David
>>
>> On Sunday, November 17, 2019, 7:17:13 PM EST, Joe Hass <
>> [email protected]> wrote:
>>
>>
>> They're going to "crack down" on password sharing, though how they're
>> going to do this in a way that isn't going to absolutely piss off honest
>> customers is news to me.
>>
>>
>> https://www.bloomberg.com/news/articles/2019-11-08/netflix-hbo-and-cable-giants-are-coming-for-password-cheats
>>
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