On Fri, Apr 24, 2020 at 10:57 AM PGage <[email protected]> wrote: > MSNBC has been running a commercial with Tom Selleck for a reverse > mortgage lender. Nothing could be more mundane about that, and the first X > times I saw it I mostly ignored it. But today I happened to be paying > attention when he said something like: “I know this company, I would not be > doing this Ad if I thought they would hurt you. I trust them and I think > you can too.” > > It got me to wondering if adding that extra level of person endorsement in > any way makes Selleck himself more personally liable if the company were to > be found to be doing something illegal? If he’s just an actor getting paid > to read a script than presumably he has no liability. > > If he was putting himself on the line, it would make his endorsement all > the more effective of course. > --
Since it is assumed a celebrity appearing in an ad for a product is a de facto endorsement of that product, I doubt he’s more liable. That said, I’m sure the lawyers reviewed the wording before releasing the ad. There is more fine print in most ads that the old SNL Happy Fun Ball sketch is almost quaint by comparison. > Sent from Gmail Mobile > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKGtkYLK5nnq8WUPyoCZHrPY0c-2D39Q3zni2LXkse5TDN7twA%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAKGtkYLK5nnq8WUPyoCZHrPY0c-2D39Q3zni2LXkse5TDN7twA%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- Kevin M. (RPCV) -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKgmY4A6hC9GHhx9M1J_M4MUaUW4jvkXeimzYM4kQYbDArNQxg%40mail.gmail.com.
