On Sat, Jun 20, 2020 at 10:58 PM Steve Timko <[email protected]> wrote:

> Does Spotify have advertisers? Rogan might feel his first pressure,
> despite Spotify giving him assurances they don't want to change the show.
>

Yes - Spotify has advertisers. And that's especially the case on their
podcasts, where even Spotify paid subscribers continue to hear advertising
on Spotify's exclusive podcasts.

To my mind, the Spotify/Rogan deal was about both getting people to use
Spotify to listen to podcasts, and giving Spotify potentially the biggest
podcast in the US (world?) to sell advertising against. So while this isn't
100% about advertising, you can bet that the reported $100m is based on
advertising targets being met too.

>

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