...so new CBS marketing head Mike Benson, coming off a long tenure at ABC, 
seeks to emphasize the company behind the content, no matter what platform 
it's on... one way involves a 1950s-era musical signature (like "G-E-C" at 
a competitor)...

https://variety.com/2020/tv/news/cbs-marketing-mike-benson-streaming-video-netflix-1234797032/
 (link)

B

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