Hello,
Having seen several of the new UberEats spots with various pairs of
celebrities, I have a question for those watching outside of the DC market.
If a restaurant is mentioned in a spot that I've seen ("tonight I'm having
[insert dish here] from [restaurant name] in [neighborhood]"), as far as I can
tell it's *always* a DC-area restaurant. Are these tailored for other markets?
Regardless of the answer, I'm skeptical of the choice. Is the expense of
shooting several variations of each spot worth whatever benefit comes from
tailoring the ad? If they aren't tailored, why mention DC restaurants and
neighborhoods that would have next to no name recognition elsewhere?
David
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