On Mon, Dec 28, 2020 at 11:45 AM PGage <[email protected]> wrote:

>
> Many years ago now there was a list member, I think a woman (the memory
> fades)  who I had a longish argument with about sports on broadcast TV. She
> was angry that her shows were preempted by sports, especially during
> postseasons, and wanted all sports to be moved to cable. I was very much
> opposed, arguing that many households did not have access to cable (at the
> time true, not sure how much so today) and that various government
> subsidies and supports for big time sports justified making it available on
> the public airways. Over the years though, the NBA moved almost all its
> national and postseason games to cable, and MLB moved a big portion of
> theirs, and MNF went to ESPN, and in my mind I conceded the point to my
> interlocutor. If MNF moves back to ABC it may signal that my concession was
> premature. MLB and NBA ratings are not nearly as high as the NFL of course,
> but the continued erosion of broadcast market share may mean that the
> networks would prefer a reliable if relatively small sports rating to the
> gamble of developing new programming that could easily have cratered
> ratings.
>

My recollection is that Tom Heald was the advocate for shifting all sports
to cable. He argued for this policy for his convenience rather than any
principle.

In the current DVR/streaming era, live sports and awards shows are the only
shows that reliably draw live viewers. I'm a late adopter to TV
technologies due to a mix of financial pressures and being content with
what I've got and it's only relatively recently that I got a DVR. Yet I
have stopped watching non-sports programming in real time. Since young
adults don't have my inertia (they don't know what non-DVR TV is) watching
live TV may be alien to them and shifting sports to cable might not mean
increased ratings for regular programs.

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