On Fri, Feb 26, 2021 at 1:05 PM PGage <[email protected]> wrote:

> Yes.
>
> I am interested in any analysis/summary of why DirectTV failed. I was an
> enthusiastic subscriber for some years - I live in a rural, mountainous
> community that has very poor over the air reception, and at the time no
> cable access. The mini dish felt like a miracle. I switched to Comcast
> (which had finally decided to run a cable up our mountain a few year
> before) only when tree growth in our backyard obstructed our southern
> exposure to the satellite (and after paying a couple of young guys a couple
> of times to cut down branches, which just seemed to dangerous to ask them
> to do again).
>
> I don’t know that there is anything about cable that is superior to
> DirecTV (maybe access to the NFLRedZone), and there are several things
> about Comcast that I detest. If could access their satellite I would still
> be using them. So I wonder why they are failing?
>
> I know Comcast has added the ability to access other streamers (Netflix,
> Amazon, Hulu) - I am not sure if that is available on DirectTV. I use that
> only rarely, as it is very clunky, and I find it easier to access those
> streamers directly in other ways.
>

You lived in a situation where having satellite worked because there was no
cable or fiber optic option. That's obviously a niche that can't support a
national satellite TV company. In most markets DirecTV had to compete with
Dish, the cable companies, and fiber optic companies. They had to compete
on price mostly (there were premiums like Sunday Ticket but it doesn't seem
to have set them too much apart) and at scale they couldn't keep up,
especially as households are now cutting the cord rather than just
switching providers.

My own anecdotal experience is with a friend here in Pittsburgh who had
Comcast for decades. When Verizon FIOS came to town they seduced him away
with a starter offer. He was happy with them but when the introductory rate
period was over he searched for a new deal and signed up with DirecTV. He
hated them. The installer promised him that the days of losing the picture
in bad weather were gone and that clearly wasn't the case. I can't recall
the number of times he called or texted me enraged that he lost his signal
due to rain or snow  He was so happy to get rid of the service.

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