Direct-to-consumer pharmaceutical ads are still not allowed in Canada.
But we're certainly aware of them on American TV when a program slips
through simultaneous substitution, or over-the-air.
There is a Canadian loophole that allows an ad to name a prescription
product, but not it's use. They are relatively rare. For example,
there were ads for Viagra with men smiling but no mention of what it was
for. Sort of a "nod, nod, wink, wink" concept. No 30 seconds of the
hideous side effects.
Much like the NHS, availability by (provincial) committee and you
usually don't get a choice.
On 2021-03-08 10:50 a.m., Adam Bowie wrote:
I know of at least two people who stayed up until 2am to watch it live
on some kind of dodgy stream somewhere. And yes, there were a lot of
comments on the volume of advertising the interview had. I don't know
if it was more than the usual 19-20 mins per hour, but that is higher
than we get in the UK where we were, until recently, regulated by the
EU and still have limits on the number of breaks (two mid-breaks in a
one hour show, one break in a half-hour), and the number of ads.
But literally every person I talk to who's been to the US for vacation
or business will mention the pharmaceutical ads. It's worth noting
that this has been (at least until very recently - I believe Canada
might now allow them) an almost uniquely American thing. In the UK and
EU, you only see drug adverts for over the counter drugs. There's no
"Ask your doctor" advertising. There's also much hilarity at the
nature of the ads - 30 seconds of benefits/ 30 seconds of hideous side
effects. I believe that this type of advertising was only also legal
in New Zealand. So yes - it's about as strange to us as seeing
cigarette advertising on TV.
Of course, European health services are very different. In the UK,
most people are treated under the NHS and you basically don't get a
choice about drug treatment. Not every drug is even available - there
are committees that determine which drugs the NHS will make available.
(So yes, really expensive cancer drugs sometimes aren't available).
And while some do have private healthcare, it probably doesn't really
allow for the kind of drug-picking these ads are hypothesised on.
Private healthcare is really to make sure you don't have to wait for
surgeries etc. It's probably not going to cover you for an expensive
cocktail of drugs otherwise unavailable on the NHS.
The interview is airing in the UK tonight on ITV, although obviously
it has already been fully gutted by all the news programmes this
morning. Personally I'm getting more - small r- republican as the days
go by. The Royal Family needs to radically modernise or ship out.
Adam
On Mon, Mar 8, 2021 at 3:16 PM PGage <[email protected]
<mailto:[email protected]>> wrote:
I am not in the target demo to watch an interview of Oprah
interviewing “Royals” (though the headline that they allege that
someone at the palace was worried their kids skin would be too
dark sounds about right).
I did find this Twitter thread interesting, in which Brits who
were able to watch the American broadcast of the interview are
obsessed with how many commercials Americans are exposed to for
drugs. It is a reminder that healthcare does not have to be a
business. Would be nice to put more restrictions again on
direct-to-consumer advertising in the US.
Also, I thought Oprah had a relationship with ABC, but it looks
like this interview was in CBS?
https://twitter.com/ayeshaasiddiqi/status/1368901637604007939?s=21
<https://twitter.com/ayeshaasiddiqi/status/1368901637604007939?s=21>
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