My son told me that the Korean Boy band, snubbed for Grammy noms, opened
the show for CBS in their attempt to dampen the ratings fall, but that the
savvy fans of this group knew how to stream the feed without getting
counted. Not sure if that’s true, but I like to think it is.

“While topping the audience for the most recent Emmys and the Golden Globes
respectively, the 8.8 million that the Grammys scored last night cratered
53% from last year’s final results. And the 2.1 rating among adult 18-49 is
not only down 61% from the final numbers of the 2020 Grammys, but an
all-time low of its own as well.

It is also worth noting that that final 8.8 million who tuned for the
Trevor Noah hosted shindig out of DTLA was not just on CBS
<https://deadline.com/tag/cbs/>. The network bundled the data with those
who live streamed the primetime ceremony on CBS.com, the CBS app and the
newly relaunched Paramount+ streamer. The figures released today do not
include out of home viewing or delayed viewing.”

https://deadline.com/2021/03/grammy-ratings-down-all-time-low-beyonce-taylor-swift-cbs-1234714563/

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