On Wed, Apr 21, 2021 at 3:04 PM 'David Bruggeman' via TVorNotTV < [email protected]> wrote:
> Yeah, while I could see this was a bad idea, the level of vitriol that > emerged against it surprised me. > To be honest, that was probably their biggest failure. To fail to recognise the animosity that this would create. Indeed you'd have thought that any new business plan that involved billions of dollars of investment would have carried out significant market research to test the waters and understand what the public perception would be. They seem to have utterly failed to do this. Or if they did, they completely ignored it. Despite hiring a big PR firm (who should have done that work for them), they didn't come out on the front foot at all over this. Putting out a press release late on a Sunday night and then not having *anyone* to be a spokesperson to sell the concept was an enormous miss. I'm not saying it'd have worked, but was *inept* not to have done that. You'd surely hold a big launch event and have a glossy video ready to roll? You'd have lots of answers to the inevitable questions. You'd sell the benefits on why the league would be so good, and explain why you weren't shafting every other club not invited. You wouldn't vaguely say that another five clubs would get to play each season without giving at least some hint about how that might happen. Instead, they hadn't even told players or coaches about it, and left them fending off the press before and after matches. This will probably become a case study in the annals of bad marketing along with that time Coca Cola decided to change their recipe. Slightly more on track with this group, I think that global TV providers have dodged a massive bullet. I don't know if there was anyone lined up (Disney was rumoured), but the European backlash towards anyone or any brand getting on board with this could have been extremely costly. "Cancel" culture indeed, when you can cancel your TV subscription very easily... Adam > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAD_sJGA_KX-9dM0GYFzoRysht13NUtNvq0_qxdg_BmdWnEJWmg%40mail.gmail.com.
