> I thought the most interesting line was the final one: "Merrill Markoe
> serves as a consulting producer."
> If memory serves, she created the segment.

Yes, she did, and this is an obvious way to make sure she's compensated for
it.

I always thought that one reason the segment worked so well was that they
didn't do it too often. We'll find out if I was right.

> And remember…this isn’t a competition. Please, no wagering.

I'm afraid that this is a competition: "[P]et parents join their furry (or
scaley!) friends in the quest to be crowned with the coveted title of
Stupidest Trick of the Week." Wager at your own risk.

Another quote from the article that shows that someone Gets It:
Brett Weitz, General Manager of TBS, TNT and truTV:. “David Letterman is an
entertainment legend who changed the face of broadcast history with three
simple words: ‘Stupid Pet Tricks.’"

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