Telethons in the U.S. have become pretty much a dead issue since Muscular
Dystrophy ended the Jerry Lewis-less and much shorter appeal some years
ago.  There's the cost of doing them and the fact that they do disrupt
programming, weekend sports programming in particular.  Which is why PBS
stations stopped doing fundraising auctions some time ago, despite the
problem of offending the volunteers who put worked on them--program
disruption when people started actually watching PBS.  Although, of course,
pledge drives already do program disruption for the regular PBS viewers who
are not happy about seeing the classic rock concerts and Suze Orman
infomercials that pop up during pledge drives and pre-empt
"Frontline"/"Nature"/etc.

Mark Jeffries
[email protected]


On Wed, Dec 8, 2021 at 12:22 PM Diner <[email protected]> wrote:

> CBS3 Philadelphia does an annual telethon for Ronald McDonald House
> Charities in November. But it's barely a telethon. First of all, they run
> it on the Thursday before Thanksgiving, from 6am to 8pm. The main telethon
> consists of a one-hour segment at 9am, another one-hour segment at 7pm, and
> a one-hour segment on their CW sister station at 10 am. The rest of the
> telethon consists of break-in segments on their newscasts, plus webcasting.
>
> On Wednesday, December 8, 2021 at 11:48:24 AM UTC-5 [email protected]
> wrote:
>
>> It is tradition in my home town that the local TV station holds a
>> telethon to raise funds for a children's charity.
>>
>> LIONS - CTV CHILDREN'S CHRISTMAS TELETHON (ctvlionstelethon.ca)
>> <https://ctvlionstelethon.ca/>
>>
>> It was held last Saturday from 2pm-11pm.    It is classic local-tv fare,
>> with the local news hosts, and any other on-air personalities doing
>> duties.   Also included are various local radio personalities (from
>> co-owned radio station).
>>
>> Paraphrased typical quotes:
>> * Let's go to Tony for another cheque presentation (enter local org rep
>> with an oversized cheque)
>> * Here's (local singer) doing her own rendition of Silent Night
>> * Let's go to Will to give us an update on the total board!
>> * We have a $500 donation from Frank's Plumbing putting out a challenge
>> to all other local plumbers to match or better this donation.
>>
>> Wondering if anyone on the list can comment on how prevalent these local
>> seasonal telethons still are in other areas?
>>
>>
>>
>> --
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