It's Discovery +.  And HBO Max already has an ad tier--but I believe that
HBO programming does not have advertising.  Remember that HBO and HBO Max
are two separate entities.

Mark Jeffries
[email protected]


On Fri, Mar 18, 2022 at 6:51 PM PGage <[email protected]> wrote:

> PUC News’s Matt Belloni reports on what the slide in the stock price of
> Netflix means about the streaming model.
>
> In terms of theory, it means the Market is no longer convinced the
> worldwide number of potential multiple platform streaming subscribers is
> anywhere near as high as Netflix has asserted.
>
> Practically, it means streamers are going to rely a lot more on
> advertising for revenue, and not just subscriptions.  Even Netflix is
> starting to think about this, and (even more shocking to me) HBO, which
> will soon be merged with Paramount +, and have a with ads tier to hold down
> the subscription price. Which sounds to me like, contrary to their old
> marketing phrase, streaming will be the one thing that makes HBO, TV.
>
> https://puck.news/why-hollywood-is-souring-on-streaming/
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