That’s a hell of a gamble for Fox. One of the drivers of the recent round
of musical chairs of announcers came from when ESPN tried to poach Tony
Romo for MNF. CBS kept him but they had to pay him $17 million a year which
is more than 5 times than any other announcer made. Romo’s deal has now
become standard and the networks are now evaluating their talent not at
their current salaries but whether they’re worth keeping at the higher
rates.

The Brady deal with Fox resets the market. So if Brady flops they not only
have to pay out his contract, they will also have to pay as much to his
replacement. I have no idea what due diligence Fox did before closing this
deal. I know Brady did prerecorded halftime segments for MNF on Westwood
One radio so he has some media experience they could evaluate.

On Thu, May 12, 2022 at 11:28 AM 'Greg Diener' via TVorNotTV <
[email protected]> wrote:

> Why do I get the feeling this is gonna be like when Joe Montana flopped on
> NBC? Brady has the chrisma of a wet fart whenever he's interviewed despite
> the press treating him like he's Jesus.
>
> Greg
>
>
> On Tuesday, May 10, 2022 at 10:12:42 AM UTC-4 Bob Jersey wrote:
>
>> Once he retires.
>>
>>
>> https://www.hollywoodreporter.com/tv/tv-news/tom-brady-join-fox-nfl-analyst-1235143765/
>>  (link)
>>
>> B
>>
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