You say Rupert Murdoch and I think Abe Simpson. Rupert is 91 years old.
What difference is his attention going to make? Is he going to work 16 hour
days re-establishing the basics or personally take on the social media
strategy? Thirty years ago and possibly twenty years ago his personal
intervention could get a TV channel back on track. Today, even if he has
full cognitive function, I doubt he knows enough about the 2022 media
landscape to correct anything.

On Thu, Jun 23, 2022 at 5:15 PM Mark Jeffries <[email protected]> wrote:

> The talkTV channel, whose supposed star attraction Piers Morgan has been
> beaten in the ratings by Brexit boy Nigel Farage on equally-ailing rival
> rightwing channel GBNews (not to mention reruns of the 70s Britcom "The
> Good Life," or as it was called on US public TV stations "The Good
> Neighbors"--with that spelling--on the Gold channel), is supposedly getting
> Rupert's personal attention as Fox News people are being rounded up to
> tweak the channel, employees of Murdoch's talkradio (of which the majority
> of the talkTV schedule is simulcasts of their shows) are disgruntled and
> the rumor mill on both talkTV and GBNews (including a possible merger) is
> going wild:
>
>
> https://www.theguardian.com/media/2022/jun/23/rupert-murdoch-uses-london-visit-to-try-to-boost-ratings-at-talktv
>
> At certain points, the prime time schedule of talkTV has scored a zero in
> the ratings.  Morgan's show is also on Fox Nation in the US (streaming, so
> nobody's reporting ratings numbers) and Murdoch's Sky News Australia
> (airing over 14 hours after live telecast in the UK--and when is Comcast
> going to pull the rights to use the Sky trademark for what is basically
> Aussie Fox News?).
>
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