Puck News’ William Cohan doubled down today on his speculation earlier this
week that Warner Discovery will eventually (in the next 18 months) merge
with NBCU. See fair use quote below, as the piece is behind a hard paywall.

Three main reasons: 1) all that debt ($56 Billion total, and Zaslov has
promised investors to cut $3B relatively soon, which means more cuts are
coming); 2) WD’s stock is tumbling, and Cohan sees a plausible path for its
debt to get downgraded to junk and 3) the main competitors in streaming are
just so much bigger.

It’s #3 I find most interesting, partly because it is what has motivated
Netflix from the start of its invention of the Streaming market. Netflix
today is worth about $100 Billion, but it was a worth a lot less when it
realized streaming, not mailing DVDs, was the future, and that if they did
not start spending like crazy on content soon they would be plowed under by
the big boys. Back then, HBO and whoever owned NBC at the time were big
boys compared to Netflix, but even then what they were really worried about
was Disney and Apple eventually stirring themselves and getting into the
game. They knew that was inevitable, and wanted to get a big enough head
start that they would have a fighting chance.

Today, WD is worth about $89 Billion, and NBCU is worth about $75B. Merged
(after likely divestitures) Cohan estimates they would be around $150B,
putting them ahead of Netflix, but still behind the Monsters.

Disney is worth $200 Billion, and Apple is worth more than $2.5 Trillion.
Cohan does not even get into Apple, I just looked up their total valuation,
and I’m sure the major fraction of that is not earmarked for investment in
their content business, which is still a boutique enterprise for them. But
still, at anytime that they want to use it, that’s how much muscle Apple
has at its disposal.

Point is, even after the merger WD (which of course includes HBO) is
currently fighting at a welterweight against some middle and super heavy
weights; even if all was well with WD financially (and it ain’t) they are
going to have to get a lot bigger, pretty damn quick, to compete.



“…at some point relatively soon, David Zaslav is going to have “do
something” with Warner Bros. Discovery, perhaps even merge with
NBCUniversal, to make it a viable long-term enterprise. On Thursday, during
WBD’s quarterly earnings call, Zaz lowered his guidance for next year,
prompting investors to dump the stock. The question now is whether Wall
Street will be patient, or if Zaz’s finger is hovering over Brian Roberts’s
name on his speed dial.

Look, the brutal fact is that WBD has $56 billion in debt, an astounding
number, most of which is rated by the credit rating agencies just a rung or
two above junk. That’s not Zaz’s fault per se, but it is literally the
biggest part of the price he agreed to pay to take WarnerMedia off of
AT&T’s hands in April. At that time, he promised that he would find $3
billion in synergies and that WBD’s EBITDA for 2023 would be $14 billion.
Now Zaz has lowered that estimate to $12 billion, a decrease of 14 percent.
That revision came as a surprise to equity investors, causing WBD’s stock
to fall nearly 17 percent.”

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