I think I've suggested before that there's no real money changing hands for
these UK NFL deals. I don't think the BBC paid for anything beyond the UK
production costs of their NFL coverage, and now I suspect the same is true
for ITV. I wouldn't even be surprised if Osi Umenyiora and Jason Bell's
salaries are being covered by the NFL's UK office. They're both moving
across to ITV which is a good thing, because they're both very good. But
the NFL seeks out these deals with the BBC and now ITV to keep the sport on
free-to-air TV and not entirely behind the paywall of Sky Sports.

But ITV really only has a weekly highlights show - one that airs on a
Friday night at 11.30pm. It's not even as though ITV has a compelling show
that airs after the News at Ten, so it's unclear to me why it's being
pushed so late. My only thought is that the Graham Norton Show which airs
around 10.30pm on BBC1 on Fridays has lots of Hollywood stars, and some of
those viewers might then turn over at 11.30pm when that's finished. I don't
find that suggesting convincing though. (The BBC used to air two weekly
shows, with their big one on Saturday night after Match of the Day had
shown Premier League highlights. ITV can't do that because they have
Championship Football highlights this season - divisions below the Premier
League - which they air on ITV4 at 9pm and then repeat on the main ITV
channel at about 11.30pm timed to start just after the BBC's highlights
have finished.)

ITV will also get live coverage of a couple of the London NFL games and
will show the Superbowl alongside Sky. But Sky still has the bulk of NFL
rights including all the Sunday games, a channel showing Redzone, lots of
other NFL Network programming and so on.


Adam

On Wed, Aug 17, 2022 at 11:40 PM Brad Beam <[email protected]> wrote:

> Two weeks before the start of the season, the NFL is leaving the Beeb for
> ITV.
>
>
> https://www.itv.com/presscentre/press-releases/itv-and-nfl-announce-three-year-partnership
>
>
>
> _   _
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