I am curious to see how TNF on Amazon, as well as the NFL + service (as a
non-consumer of the game, I can't be sure if this is a new thing, or a
rebrand/rebundling of existing services) changes the viewing experience and
shifts the viewer demographics.
My speculation is that there might be a shift away from some of the cable
packages toward stuff like Amazon and NFL +, but the league's dominance could
easily mean that the viewing rights pie just gets bigger, providing more money
for the owners and players to fight over during the next negotiations.
David
On Tuesday, September 20, 2022 at 07:32:33 PM PDT, PGage <[email protected]>
wrote:
it was reported yesterday (see, for example, Deadline
here:https://deadline.com/2022/09/nfl-thursday-night-football-amazon-debut-success-sports-boss-claims-1235122576/)
that Amazon is doing a victory lap internally over the performance of Thursday
Night Football last week. They had predicted to media buyers 12.5 Million, and
apparently the numbers exceeded that.
The actual ratings will come out next week (still not sure how they get those),
but Puck News’ Julia Alexander (who also works at Parrot Analytics), explained
the real metric in her newsletter today:
“More crucially, [Amazon] said TNF led to more Prime signups in a three-hour
window than Prime Day itself—a true testament to the power of the NFL. This is
important: as I’ve written before, Prime Video needs to differentiate itself to
audiences outside the core Prime shopper to grow meaningfully. This disclosure
tells me there are plenty of people in the U.S. at the top of Amazon’s
marketing funnel, just waiting for an enticement to move from awareness to
subscription.”
Alexander has explained in the past that people who have a Prime subscription
spend significantly more money buying stuff from Amazon than those who don’t.
Another example of how complex the current television environment is; view ship
numbers mean something different for a pure play streamer like Netflix than
they do for bigger, diversified streamers like Amazon and Apple. Similarly,
streamers that also have a separate stake in films for theatrical exhibition
have different needs than those who just want streaming subscriptions, and
differ too from those who still have broadcast or cable operations. And of
course, some streamers are more than one of those things.
BTW, I should note for the record that, unlike Peacock, Amazon does ask when
you click on the game in progress if you want to start viewing live, or from
the beginning. Just another example of what a lousy interface Peacock has for
streaming, easily the worst of the main options.--
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