You have to remember that most of the late-night hosts were on hiatus for most of August, with only Kimmel doing guest hosts that month. Gutfeld's on every night and has a substitute on the nights off. Also, he has that carryover audience over 65 that's been watching Fox News all night (if not all day) that no one else really has. But yeah, when Colbert has frickin' direct response ads on his show, you can tell late night is not what it used to be.
Mark Jeffries [email protected] On Fri, Sep 30, 2022 at 6:40 PM PGage <[email protected]> wrote: > It is really hard to find ratings numbers for late night shows, a huge > difference from when I used to follow these numbers closely during Conan’s > Tonight Show. I did find this though from Forbes: > > > https://www.forbes.com/sites/marisadellatto/2022/09/30/how-late-night-talk-ratings-cratered-during-trevor-noahs-daily-show-era/ > > Noah averaged 1.1M viewers his first season (2015-16), while Fallon was at > 3.8M and Colbert 3.2M. > > Forbes does not give average ratings for the entire 2021-22 season, just > for August, which obviously is not very typical. > > They have Noah at 383K, Colbert at 2.16M, and Fallon at 1.34M (Kimmel was > 1.1M and Gutfield at 2.2M but I am not focusing on either as their August > 2022 ratings even more anomalous than the others). > > Forbes has Colbert with *only* a 31% decline in ratings from 2015, while > Noah and Fallon are both around 65% decline. > > Those decline percentages are probably an overestimate since they are > based on low viewership August numbers only for 2022, but they give a sense > of the magnitude of the changing environment. No matter how hot Noah is > with the demo and viral videos, his TV numbers are low and falling, and CC > can not make money paying him $16M. I will be shocked if whoever replaces > him is paid more than $5M, and not surprised if it is less than that. CBS > is probably still making a profit at 11:35, but NBC is likely only doing > slightly better than breaking even. All of these guys will make less on > their next contract than they do now, which is pretty much the point at > which people move on to other gigs. > > > On Fri, 30 Sep 2022 at 12:21 PM 'Bob Jersey' via TVorNotTV < > [email protected]> wrote: > >> Nope, just the usual suspects about a particular show (e.g. recent claims >> by Gutfeld) or Futon Critic whom just has the big nets' 11.35 folks (Kimmel >> took the latest round) >> B >> >> Steve Timko, to M-D November et al, Sept 30th: >> >>> Anyone have current ratings for all late night shows? >>> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/24b096ac-bc71-4b69-a08b-e1f6abeacb9bn%40googlegroups.com >> <https://groups.google.com/d/msgid/tvornottv/24b096ac-bc71-4b69-a08b-e1f6abeacb9bn%40googlegroups.com?utm_medium=email&utm_source=footer> >> . >> > -- > Sent from Gmail Mobile > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BZC6fTod7J2NoEpQhc%3D5NgkdQWjWer0ca2SPz_222KAQ%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BZC6fTod7J2NoEpQhc%3D5NgkdQWjWer0ca2SPz_222KAQ%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAJ_uKi8%2BT%3Du6G6WOWwe_VcEV%3DdjEhmjtTd-ozwLxecJE6Lup6Q%40mail.gmail.com.
