On Fri, Sep 30, 2022 at 9:35 PM Mark Jeffries <[email protected]> wrote:
> You have to remember that most of the late-night hosts were on hiatus for > most of August, with only Kimmel doing guest hosts that month. Gutfeld's > on every night and has a substitute on the nights off. Also, he has that > carryover audience over 65 that's been watching Fox News all night (if not > all day) that no one else really has. But yeah, when Colbert has frickin' > direct response ads on his show, you can tell late night is not what it > used to be. > > Carson and Ed used to do live ads for dog food, and that was at the height of their run on The Tonight Show, so that feels like a clumsy barometer to try to use. Mark Jeffries > [email protected] > > > On Fri, Sep 30, 2022 at 6:40 PM PGage <[email protected]> wrote: > >> It is really hard to find ratings numbers for late night shows, a huge >> difference from when I used to follow these numbers closely during Conan’s >> Tonight Show. I did find this though from Forbes: >> >> >> https://www.forbes.com/sites/marisadellatto/2022/09/30/how-late-night-talk-ratings-cratered-during-trevor-noahs-daily-show-era/ >> >> Noah averaged 1.1M viewers his first season (2015-16), while Fallon was >> at 3.8M and Colbert 3.2M. >> >> Forbes does not give average ratings for the entire 2021-22 season, just >> for August, which obviously is not very typical. >> >> They have Noah at 383K, Colbert at 2.16M, and Fallon at 1.34M (Kimmel was >> 1.1M and Gutfield at 2.2M but I am not focusing on either as their August >> 2022 ratings even more anomalous than the others). >> >> Forbes has Colbert with *only* a 31% decline in ratings from 2015, while >> Noah and Fallon are both around 65% decline. >> >> Those decline percentages are probably an overestimate since they are >> based on low viewership August numbers only for 2022, but they give a sense >> of the magnitude of the changing environment. No matter how hot Noah is >> with the demo and viral videos, his TV numbers are low and falling, and CC >> can not make money paying him $16M. I will be shocked if whoever replaces >> him is paid more than $5M, and not surprised if it is less than that. CBS >> is probably still making a profit at 11:35, but NBC is likely only doing >> slightly better than breaking even. All of these guys will make less on >> their next contract than they do now, which is pretty much the point at >> which people move on to other gigs. >> >> >> On Fri, 30 Sep 2022 at 12:21 PM 'Bob Jersey' via TVorNotTV < >> [email protected]> wrote: >> >>> Nope, just the usual suspects about a particular show (e.g. recent >>> claims by Gutfeld) or Futon Critic whom just has the big nets' 11.35 folks >>> (Kimmel took the latest round) >>> B >>> >>> Steve Timko, to M-D November et al, Sept 30th: >>> >>>> Anyone have current ratings for all late night shows? >>>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> To view this discussion on the web visit >>> https://groups.google.com/d/msgid/tvornottv/24b096ac-bc71-4b69-a08b-e1f6abeacb9bn%40googlegroups.com >>> <https://groups.google.com/d/msgid/tvornottv/24b096ac-bc71-4b69-a08b-e1f6abeacb9bn%40googlegroups.com?utm_medium=email&utm_source=footer> >>> . >>> >> -- >> Sent from Gmail Mobile >> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BZC6fTod7J2NoEpQhc%3D5NgkdQWjWer0ca2SPz_222KAQ%40mail.gmail.com >> <https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BZC6fTod7J2NoEpQhc%3D5NgkdQWjWer0ca2SPz_222KAQ%40mail.gmail.com?utm_medium=email&utm_source=footer> >> . >> > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAJ_uKi8%2BT%3Du6G6WOWwe_VcEV%3DdjEhmjtTd-ozwLxecJE6Lup6Q%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAJ_uKi8%2BT%3Du6G6WOWwe_VcEV%3DdjEhmjtTd-ozwLxecJE6Lup6Q%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- Kevin M. (RPCV) -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKgmY4BEnGbo5%3DppjGW7s%2Bz8Yo%2BY0tWrGrmWioL3xak%3DWnw%3DkA%40mail.gmail.com.
