There’s a big difference between “an actual advertiser is willing to pay extra for a live commercial by the host and sidekick” and “we can’t even sell commercial time to an actual advertiser."
> On Sep 30, 2022, at 9:39 PM, Kevin M. <[email protected]> wrote: > > > > On Fri, Sep 30, 2022 at 9:35 PM Mark Jeffries <[email protected] > <mailto:[email protected]>> wrote: > You have to remember that most of the late-night hosts were on hiatus for > most of August, with only Kimmel doing guest hosts that month. Gutfeld's on > every night and has a substitute on the nights off. Also, he has that > carryover audience over 65 that's been watching Fox News all night (if not > all day) that no one else really has. But yeah, when Colbert has frickin' > direct response ads on his show, you can tell late night is not what it used > to be. > > Carson and Ed used to do live ads for dog food, and that was at the height of > their run on The Tonight Show, so that feels like a clumsy barometer to try > to use. > > > Mark Jeffries > [email protected] <mailto:[email protected]> > > On Fri, Sep 30, 2022 at 6:40 PM PGage <[email protected] > <mailto:[email protected]>> wrote: > It is really hard to find ratings numbers for late night shows, a huge > difference from when I used to follow these numbers closely during Conan’s > Tonight Show. I did find this though from Forbes: > > https://www.forbes.com/sites/marisadellatto/2022/09/30/how-late-night-talk-ratings-cratered-during-trevor-noahs-daily-show-era/ > > <https://www.forbes.com/sites/marisadellatto/2022/09/30/how-late-night-talk-ratings-cratered-during-trevor-noahs-daily-show-era/> > Noah averaged 1.1M viewers his first season (2015-16), while Fallon was at > 3.8M and Colbert 3.2M. > > Forbes does not give average ratings for the entire 2021-22 season, just for > August, which obviously is not very typical. > They have Noah at 383K, Colbert at 2.16M, and Fallon at 1.34M (Kimmel was > 1.1M and Gutfield at 2.2M but I am not focusing on either as their August > 2022 ratings even more anomalous than the others). > > Forbes has Colbert with *only* a 31% decline in ratings from 2015, while Noah > and Fallon are both around 65% decline. > > Those decline percentages are probably an overestimate since they are based > on low viewership August numbers only for 2022, but they give a sense of the > magnitude of the changing environment. No matter how hot Noah is with the > demo and viral videos, his TV numbers are low and falling, and CC can not > make money paying him $16M. I will be shocked if whoever replaces him is paid > more than $5M, and not surprised if it is less than that. CBS is probably > still making a profit at 11:35, but NBC is likely only doing slightly better > than breaking even. All of these guys will make less on their next contract > than they do now, which is pretty much the point at which people move on to > other gigs. > > > > On Fri, 30 Sep 2022 at 12:21 PM 'Bob Jersey' via TVorNotTV > <[email protected] <mailto:[email protected]>> wrote: > Nope, just the usual suspects about a particular show (e.g. recent claims by > Gutfeld) or Futon Critic whom just has the big nets' 11.35 folks (Kimmel took > the latest round) > B > > Steve Timko, to M-D November et al, Sept 30th: > Anyone have current ratings for all late night shows? > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected] > <mailto:[email protected]>. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/24b096ac-bc71-4b69-a08b-e1f6abeacb9bn%40googlegroups.com > > <https://groups.google.com/d/msgid/tvornottv/24b096ac-bc71-4b69-a08b-e1f6abeacb9bn%40googlegroups.com?utm_medium=email&utm_source=footer>. > -- > Sent from Gmail Mobile > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected] > <mailto:[email protected]>. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BZC6fTod7J2NoEpQhc%3D5NgkdQWjWer0ca2SPz_222KAQ%40mail.gmail.com > > <https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BZC6fTod7J2NoEpQhc%3D5NgkdQWjWer0ca2SPz_222KAQ%40mail.gmail.com?utm_medium=email&utm_source=footer>. > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected] > <mailto:[email protected]>. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAJ_uKi8%2BT%3Du6G6WOWwe_VcEV%3DdjEhmjtTd-ozwLxecJE6Lup6Q%40mail.gmail.com > > <https://groups.google.com/d/msgid/tvornottv/CAJ_uKi8%2BT%3Du6G6WOWwe_VcEV%3DdjEhmjtTd-ozwLxecJE6Lup6Q%40mail.gmail.com?utm_medium=email&utm_source=footer>. > -- > Kevin M. (RPCV) > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected] > <mailto:[email protected]>. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKgmY4BEnGbo5%3DppjGW7s%2Bz8Yo%2BY0tWrGrmWioL3xak%3DWnw%3DkA%40mail.gmail.com > > <https://groups.google.com/d/msgid/tvornottv/CAKgmY4BEnGbo5%3DppjGW7s%2Bz8Yo%2BY0tWrGrmWioL3xak%3DWnw%3DkA%40mail.gmail.com?utm_medium=email&utm_source=footer>. -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/5823585E-CFA5-4D26-8D3C-126F29E96A7E%40ellwanger.tv.
