TMZ reports Roy WoodJr. is being considered as Noah's replacement. I'd
watch him.

https://www.tmz.com/2022/10/01/roy-wood-jr-candidate-take-over-the-daily-show-hosting-host-trevor-noah/

On Sat, Oct 1, 2022 at 5:50 AM Mark Jeffries <[email protected]> wrote:

> Yes.  And I believe that at least once I've seen Jimmie J.J. "Kid
> Dyno-Mite" Walker's Medicare Hotline ads in the first break while they have
> the insert of what's going on in the studio on the side.  Since that break
> is where the billboard ad is, one would guess that this is where CBS
> charges the most for Colbert, especially since the audience does drop as
> the hour goes on (and that's why the musical guest is always in the last
> act, ever since NBC got on Helen Kushner's case about having Neil Young
> come on with his band on Leno at 11:50).   And if you're forced to sell
> those kind of ads in your prime ad time, well I only hope to God that i
> don't see in that break the Camp Lejune ambulance chasers.
>
> Mark Jeffries
> [email protected]
>
>
> On Fri, Sep 30, 2022 at 11:46 PM Jim Ellwanger <[email protected]>
> wrote:
>
>> There’s a big difference between “an actual advertiser is willing to pay
>> extra for a live commercial by the host and sidekick” and “we can’t even
>> sell commercial time to an actual advertiser."
>>
>> On Sep 30, 2022, at 9:39 PM, Kevin M. <[email protected]> wrote:
>>
>>
>>
>> On Fri, Sep 30, 2022 at 9:35 PM Mark Jeffries <[email protected]>
>> wrote:
>>
>>> You have to remember that most of the late-night hosts were on hiatus
>>> for most of August, with only Kimmel doing guest hosts that month.
>>> Gutfeld's on every night and has a substitute on the nights off.  Also, he
>>> has that carryover audience over 65 that's been watching Fox News all night
>>> (if not all day) that no one else really has. But yeah, when Colbert has
>>> frickin' direct response ads on his show, you can tell late night is not
>>> what it used to be.
>>>
>>> Carson and Ed used to do live ads for dog food, and that was at the
>> height of their run on The Tonight Show, so that feels like a clumsy
>> barometer to try to use.
>>
>>
>> Mark Jeffries
>>> [email protected]
>>>
>>>
>>> On Fri, Sep 30, 2022 at 6:40 PM PGage <[email protected]> wrote:
>>>
>>>> It is really hard to find ratings numbers for late night shows, a huge
>>>> difference from when I used to follow these numbers closely during Conan’s
>>>> Tonight Show. I did find this though from Forbes:
>>>>
>>>>
>>>> https://www.forbes.com/sites/marisadellatto/2022/09/30/how-late-night-talk-ratings-cratered-during-trevor-noahs-daily-show-era/
>>>>
>>>> Noah averaged 1.1M viewers his first season (2015-16), while Fallon was
>>>> at 3.8M and Colbert 3.2M.
>>>>
>>>> Forbes does not give average ratings for the entire 2021-22 season,
>>>> just for August, which obviously is not very typical.
>>>>
>>>> They have Noah at 383K, Colbert at 2.16M, and Fallon at 1.34M (Kimmel
>>>> was 1.1M and Gutfield at 2.2M but I am not focusing on either as their
>>>> August 2022 ratings even more anomalous than the others).
>>>>
>>>> Forbes has Colbert with *only* a 31% decline in ratings from 2015,
>>>> while Noah and Fallon are both around 65% decline.
>>>>
>>>> Those decline percentages are probably an overestimate since they are
>>>> based on low viewership August numbers only for 2022, but they give a sense
>>>> of the magnitude of the changing environment. No matter how hot Noah is
>>>> with the demo and viral videos, his TV numbers are low and falling, and CC
>>>> can not make money paying him $16M. I will be shocked if whoever replaces
>>>> him is paid more than $5M, and not surprised if it is less than that. CBS
>>>> is probably still making a profit at 11:35, but NBC is likely only doing
>>>> slightly better than breaking even. All of these guys will make less on
>>>> their next contract than they do now, which is pretty much the point at
>>>> which people move on to other gigs.
>>>>
>>>>
>>>> On Fri, 30 Sep 2022 at 12:21 PM 'Bob Jersey' via TVorNotTV <
>>>> [email protected]> wrote:
>>>>
>>>>> Nope, just the usual suspects about a particular show (e.g. recent
>>>>> claims by Gutfeld) or Futon Critic whom just has the big nets' 11.35 folks
>>>>> (Kimmel took the latest round)
>>>>> B
>>>>>
>>>>> Steve Timko, to M-D November et al, Sept 30th:
>>>>>
>>>>>> Anyone have current ratings for all late night shows?
>>>>>>
>>>>>
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>>>>> .
>>>>>
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