> So, maybe, the big notion about 10 years ago that virality was important
to the
> future of Late Night hasn't materialized as expected.  I'm not trying to
say it
> doesn't matter, but I think the economic of it haven't justified the
expense.

I think you're right. A lot of these bits are probably popular on YouTube,
but if that's how viewers experience the show rather than watching the
whole program, it's unlikely that there's enough revenue to make it
worthwhile.

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