When I was beginning my career in TV, affiliates were transitioning from
dictating to the networks to being dictated to by the networks. And as
broadcast TV is twilighting (if that is a gerund), the affiliates who are
unsatisfied with ad revenues are starting to dictate to networks again.

I’ve been binge-watching “The Morning Show” on Apple the last couple weeks,
and although much of the show is frankly a fairy tale, it does feature a
genuine dialogue about the pending collapse of broadcast media.


On Fri, Nov 3, 2023 at 10:43 AM Tom Wolper <[email protected]> wrote:

> The big story seems to be NBC letting WMAQ preempt network programming.
> Local stations carried live sports in prime time until the networks cut it
> out and sent the teams to regional sports channels.
>
> It’s unfair to compare local teams’ games to the World Series for ratings.
> Local teams draw well. The World Series was broadcast to a national
> audience.
>
> On Thu, Nov 2, 2023 at 5:45 PM Mark Jeffries <[email protected]>
> wrote:
>
>> Tomorrow night, NBC-owned WMAQ will pre-empt the network's Friday night
>> lineup of a new episode of the game show "The Wall," which hasn't been in
>> production for well over a year, and "Dateline" for a simulcast with the
>> cable channel NBC Sports Chicago of a Bulls game, the first Bulls telecast
>> on OTA television outside of ABC network games since 2019, when WGN's
>> contracts with the Cubs, White Sox, Bulls and Blackhawks all ran out
>> together--WMAQ will also simulcast a Bulls game on Nov. 17 and two
>> Blackhawks games on two Fridays in December:
>>
>>
>> https://www.nexttv.com/news/wmaq-tv-to-simulcast-four-bulls-and-blackhawks-games
>>
>> Outside of appealing to cord cutters that have sent the audiences for
>> regional sports channels like NBC Sports Chicago plummeting in recent
>> years, it is a statement of how weak NBC's Friday night lineup is in that
>> they are deciding to pre-empt it for the only somewhat-guaranteed
>> audience-getter for linear TV (doesn't always work--ask Fox about their
>> World Series ratings)--the prime time lineup will air at 1:35 a.m. where
>> reruns of Kelly and "Access Live" usually air.
>>
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