Speaking of WWE and grabbing…

https://www.cbsnews.com/news/wwe-vince-mcmahon-sex-trafficking-lawsuit-janel-grant/


Kevin M. (RPCV)


On Wed, Jan 24, 2024 at 9:07 AM M-D November <[email protected]> wrote:

> I'm seeing buzz today that when (Monday Night? that's still unclear) Raw
> moves to Netflix, it will stream commercial-free "for Netflix
> subscribers".  The wording of this is very interesting, because it suggests
> that Netflix/WWE are going to somehow make an ad-supported stream available
> for viewers who want to watch Raw but don't want a Netflix subscription for
> any other reason.  It does mean that WWE is giving up a chunk of ad
> revenue, which they might make up by more prominent in-arena placements
> (logos on the ring mat, integrated ads, etc.), but presumably it also makes
> WWE/TKO less beholden to advertiser whims when it comes to content.
> There's also no indication yet whether a commercial-free Raw would retain
> the current 3-hour format, contract back to a strict 2 hours, or go with
> something flexible in the middle.
>
> On Tuesday, January 23, 2024 at 1:31:10 PM UTC-5 Adam Bowie wrote:
>
>> On Tue, Jan 23, 2024 at 5:54 PM M-D November <[email protected]> wrote:
>>
>>> Would I be right in interpreting this to mean that the Netflix deal
>>> effectively shutters the WWE Network standalone service internationally,
>>> much as the Peacock migration did in the US?
>>
>>
>> They haven't said as much, but I think it will do in due course. The WWE
>> will have done rights deal with various outlets globally that might not let
>> them switch to Netflix everywhere in January 2025, hence the headline
>> reference only to RAW, and only to a few territories. But it's clear that
>> as those other deals expire, Netflix will pick everything up. The press
>> release's boilerplate mentioned WWE Network, but it also mentions lots of
>> the major partners that they'll slowly be unwinding from over the next few
>> years! https://corporate.wwe.com/news/company-news/2024/01-23-2024
>>
>> In the UK, *everything* changes in January next year. The current rights
>> deal is with TNT Sport (seemingly now Warner Bros. Media's global sports
>> brand). Interestingly, here TNT Sport is also home to UFC, and I think one
>> of the ideas of the formation of TKO which owns both WWE and UFC was to
>> sell the rights together as a powerful package. It seems clear that this is
>> not the case right now, although I guess that UFC rights are likely to be
>> at a different stage in their existing rights cycles, so perhaps down the
>> line they end up on Netflix too once current deals are nearing the end of
>> their contracts?
>>
>> One other thing I'd note is that this seems to remove the opportunity for
>> big PPV events outside North America. It seems that everything goes to
>> Netflix. So that loss of revenue must be priced in under this deal.
>>
>> Overall, an interesting entry-point for Netflix and live TV on a regular
>> basis. With viewership in the ~1m range in the US, it shouldn't be too much
>> of a technical hurdle to serve all those live streams, even allowing for
>> Latin American audiences watching live too. For the rest of the world, I'm
>> certain that WWE audiences for things like RAW are mostly next-day
>> time-shifted.
>>
>> This is probably a great deal for WWE too in keeping them in front of
>> audiences.
>>
>> Personally, it's of zero interest, but academically it's fascinating.
>>
>>
>> Adam
>>
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