They wanted to be something more than just that fourth network in the men's 
NCAA hoops tourney deal... and buried in the third tier on most cablers...  
 B

Mark Jeffries, March 9th:

Starting Monday, the Turner/WBD channel, known for its alt-comedy shows but 
more recently known as the "Impractical Jokers" channel, starts programming 
in prime time sports, including backup NBA and NHL games, some NCAA men's 
tournament games and nightly studio shows branded "TNT Sports"--"Jokers" 
will move to TBS and have new episodes this summer:

https://www.hollywoodreporter.com/business/business-news/trutv-rebrand-sports-channel-nba-mlb-nhl-1235845643/

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