In the first deal of this kind since Netflix started its ad tier, Google 
will become the sponsor of the much-mocked sitcom that dropped the first 
half of Season 4 this week, with the possibility of all Netflix subscribers 
being able to use Google Lens to shop for the clothes Phil Collins' nepo 
baby wears in her title role on the show from this season and previous 
seasons--Lily Collins has also recorded a series of 15-second spots for 
Google Lens spotlighting her character wardrobe:

https://www.hollywoodreporter.com/business/business-news/google-sponsor-of-netflix-emily-in-paris-1235975794/

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