When Mark Thompson, who was credited with finally finding a way for the NYT
to successfully reinvent itself as an internet business, was hired to run
CNN 18 months ago, word was he was going to similarly reinvent CNN. Then
pretty much nothing happened.

Now it has.

This morning CNN announced  it was cutting 200 jobs, mostly from linear
operations, and would be adding about the same to its digital side, about
100 over next 6 months. Zaz is investing $70M in a new subscription
streaming CNN service, and some kind of unspecified subscription
“Lifestyle” (food, fitness, health travel, etc) service, which was the
finger print of what Thompson did at NYT.  Of course I don’t watch CNN when
it’s basically free for me now, so not sure why I would pay to watch some
kind of “almost CNN” online.

They seem to be very excited about adding hundreds of “vertical videos”
every day, which I guess are like the videos on I Seagram that they want
you to scroll through addictively (We got a Goldendoodle puppy 6 months
ago, so most of my Instagram videos are about dogs, and they do sometimes
trap me for 15 minutes scrolling thru them). Not sure if that will work
with Wolf Blitzer.

One consequence of focusing on brief, scrollable news videos for breaking
news content is actual fact checking has been minimized. As the NYT
reported:

“getting those videos published has been slowed at times by CNN’s review
process, known as the Triad, which used to include fact-checking and
standards and legal vetting….Last year, Mr. Thompson moved fact-checking,
formerly known as the Row, into a new unit called CNN Fact Check that works
closer with editors and producers earlier in the story-generation process.”

As Brian Stelter pointed out in his Newsletter this morning on the same
story, we are now seeing the decade long “reshaping” of linear news turning
into a “revolution “. NBC and ABC News are expected to announce similar
changes to their operations soon.

https://www.nytimes.com/2025/01/23/business/media/cnn-layoffs-mark-thompson.html?smid=nytcore-ios-share&referringSource=articleShare

https://view.newsletters.cnn.com/messages/1737637981000fd2c87f5e074/raw

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