I just went searching for a news article I recall about a Toronto operation
that got busted sometime in 2025.    But I found this one instead from Nova
Scotia..... which mentions Adam's soccer league stuff at the very tail end.


The rise and fall of a Halifax man's illegal TV streaming empire | CBC News
<https://www.cbc.ca/news/canada/nova-scotia/nova-scotia-man-illegal-streaming-empire-1.7112573>



On Thu, Nov 20, 2025 at 5:41 AM Adam Bowie <[email protected]> wrote:

> The UK part of The Athletic has published some good writing and a podcast
> documentary (
> https://podcasts.apple.com/gb/podcast/the-underground-world-of-illegal-streaming/id1488521447?i=1000735929491)
> on sports piracy in the last week or so. This feels like an existential
> threat to sports rights owners now as they spread their wares across
> multiple platforms, and people just can't afford all the different
> streaming services to follow their favourite sports and teams.
>
> The podcast documentary concentrates on the Premier League, but I think
> the same is true for lots of other sports. "Fire Sticks" (using the term
> generically rather than only Amazon devices) that run Android and can have
> pirate streaming apps "sideloaded" onto them have proliferated enormously.
> Lots of people are very open about the fact that they have one of these to
> stream sports.
>
> If you don't know, it basically works like this. You either already have a
> Fire Stick or similar, and you find someone advertising on WhatsApp.
> They'll point you to a website where you download an app to your Fire
> Stick. You then pay someone an amount of money for access to the app. In
> the UK that might be £60 ($79) for a year's access, and you get
> *everything*. Every sport from Premier League to F1 to PPV Boxing. It
> might not come with English commentary, and it might not have the usual
> graphics or presentation that you're familiar with, but you get the sport
> that you want, with the streams themselves often being sourced from an
> overseas location. (Sidenote: In the UK, Premier League games often briefly
> display numbers in the corner of the screen during the match. They're
> bespoke to my box, and mean that if I pirated my feed, the Premier League's
> anti-piracy people could trace the source of the pirate feed directly to
> me!).
>
> The way that access is sold to these pirate apps is similar to drug
> dealers. There are higher level folk who have distributors and then dealers
> on the ground. The dealers are easiest to catch of course, and they're
> probably using PayPal or direct bank transfers to collect their money
> (Venmo isn't really a thing in the UK). So that's easy to trace. But
> further up the chain it probably turns into crypto and is much harder to
> follow. Organised crime gangs are running many of these schemes, with the
> servers themselves being located overseas.
>
> But obviously, as sports costs rise, and subscriptions are increased to
> account for those costs, it becomes more attractive to more people to go to
> piracy which is probably seen as a "victimless crime".
>
> Incidentally, Amazon's very latest Fire Sticks no longer use Android and
> you can no longer sideload apps onto them. Amazon, of course, is invested
> in streaming sports itself, and was probably under pressure from sports
> rights owners to do something. But there are a multitude of  no-name
> generic Android sticks that you can buy on Amazon very cheaply and that can
> do the same thing.
>
>
> Adam
>
> On Thu, Nov 20, 2025 at 1:23 AM Joe Hass <[email protected]> wrote:
>
>> What is infuriating to me is that, once again, MLB is handing out
>> exclusive windows like butterscotch at Grandma's house. If you lived in
>> Chicago and wanted to watch all 162 Cubs regular season games and the first
>> two rounds of the playoffs, you'd have to have access to (pay for):
>> * Marquee Sports Network
>> * ESPN
>> * Apple TV+
>> * Fox
>> * Roku
>> * TBS
>>
>> Now we're going to ditch Roku, but add Netflix and Peacock?!? Why does
>> Rob Manfred (who screwed the pooch with the ESPN and Roku deals earlier
>> this year) hate his own sport? This is why I've never understood the hatred
>> towards the NFL with their multiple partners: since their first deal with
>> ESPN in 1987, they've always ensured if you live in the local market, you
>> always get *all* your games OTA, regardless of who's carrying them.
>>
>> Where's the Tylenol?
>>
>> On Wed, Nov 19, 2025, 16:03 'Bob F' via TVorNotTV <
>> [email protected]> wrote:
>>
>>> WSJ saying it's $800MM/year over three years, between NBCU (who'll take
>>> over the Sunday night banner on the main network), Netflix and, as many had
>>> suspected, a smaller role for ESPN:
>>> https://deadline.com/2025/11/major-league-baseball-rights-deals-espn-netflix-nbcuniversal-1236623833/
>>>  (link)
>>> But the lack of labor peace can complicate all that...
>>> B
>>>
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