>From his home base in Chicago, Joe Sedelmaier made a long series of TV 
commercials that were funny and sold the product at the same time--his 
best-known spots were the famous Wendy's ad that made elderly Clara Peller 
a brief star for her bellow of "Where's the beef?" at the competition's 
tiny burger and a series of FedEx ads spotlighting the fast-talking ability 
of John Moschitta, Jr. (both in link and examples of his knack of finding 
slightly unusual-looking actors to populate the spots)--at home of natural 
causes "in his favorite chair":

https://reel360.com/article/joe-sedelmaier-director-behind-wheres-the-beef-dies-at-92/

I have a fondness for a promo he made for WLS in Chicago's "Eyewitness 
News" that soft-pedaled that station's tendency for "happy talk" by 
presenting a fictional competition of a pompous anchor, a ditzy, buxom 
weather girl and an incompetent ex-jock sportscaster:

https://archive.org/details/youtube-3VVP13sm0KI

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