I didn’t want to look it up either, but I was interested so I asked Copilot
to look it up so we didn’t have to. NBC’s rating in the demo was not quite
10% of what it was in 2002, but it was still dramatically less, about 20%:

NBC’s total‑viewer average in 2001–02 was only about 2.1–2.3× higher than
today but its 18–49 demo rating was about 5× higher.


1. Total viewers: ~2× difference

• 2001–02 NBC primetime average: ~12–13 million
• 2025–26 NBC primetime average: 5.83 million

The decline in Absolute viewers is actually greater because of course there
are more Americans now than they were in 2002. What looks like about a 51%
decline viewership is more like a 61% decline after correcting for
population growth.

2. 18–49 demo rating: ~5× difference

• 2001–02 NBC 18–49 rating: ~5.0
• 2025–26 NBC 18–49 rating: 1.01


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On Wed, May 20, 2026 at 12:02 PM Tom Wolper <[email protected]> wrote:

> I’m not going to look up the numbers but I’m willing to bet it’s with one
> tenth the audience of the Must See days on weekdays
>
> On Wed, May 20, 2026 at 2:47 PM 'Bob F' via TVorNotTV <
> [email protected]> wrote:
>
>> Their total viewership will lead all nets for the first time since the
>> days of "Must-See TV":
>>
>> https://www.hollywoodreporter.com/tv/tv-news/nbc-wins-2025-26-season-viewers-first-time-since-2002-1236601890/
>>  (link)
>> B
>>
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