SES Americom release

Scripps Launching HGTV-HD, Food Network-HD on HD-PRIME

Lifestyle media innovator taps SES AMERICOM’s trusted high-def 
distribution platform

HGTV-HD to be unveiled at the National Cable Show


ATLANTA – April 10, 2006 – Ready to dish up meals and home design tips 
and trends in mouth-watering, eye-popping clarity, SES AMERICOM, an SES 
GLOBAL company (Euronext Paris and Luxembourg stock exchanges: SESG), 
today announced Scripps Networks is launching its new HGTV-HD and Food 
Network-HD channels aboard SES AMERICOM’s HD-PRIME™ cable neighborhood 
and AMC-10 satellite.

Scripps will unveil the new HGTV-HD channel at the National Cable Show 
on April 10 in Atlanta, while the official launch of Food Network-HD is 
slated for early July. The HD delivery of both flagship networks marks 
the latest milestone in a new strategic relationship between SES 
AMERICOM and Scripps, which moved all of its networks, including HGTV, 
Food Network, FINE LIVING TV NETWORK, DIY Network, and Great American 
Country (GAC), to the pair of HD-PRIME satellites (AMC-10 and AMC-11) 
last year. HGTV-HD and Food Network-HD will feature shows from sister 
channels, such as FINE LIVING and DIY, providing Scripps Networks’ 
viewers with great exposure to new programming and the high-def experience.

“As Scripps Networks moves strategically into HD, it’s comforting to 
know that we’re with the industry’s best, most reliable distribution 
platform, SES AMERICOM and HD-PRIME,” said Mark Hale, executive vice 
president of operations for Scripps Networks. “HGTV-HD and Food 
Network-HD represent exciting opportunities to offer up shows that our 
viewers know and love and to introduce new audiences to a broad range of 
Scripps programming and channels - all in high definition TV.”

“Scripps Networks produces some of the most popular shows on television, 
which promise to only grow in demand with passionate audiences as 
lifestyle programming favorites hit TV screens across the country in 
high-def,” said Bryan McGuirk, president of media solutions for SES 
AMERICOM. “SES AMERICOM is honored to be Scripps Networks’ program 
distribution platform of choice, as we provide the reach and reliability 
synonymous with our HD-PRIME neighborhood and overall satellite fleet to 
enable HGTV-HD and Food Network-HD to entertain and inform audiences in 
unparalleled quality and clarity.”

The HD-PRIMETM Satellites
AMC-10 and AMC-11 are all C-band satellites, which operate from 135 and 
131 degrees west longitude, respectively. The two A2100 spacecraft, 
built by Lockheed Martin Commercial Space Systems, have been optimized 
for next-generation programming services, including high-definition 
channels. Each of the 24 transponders is supported by a 20 watt SSPA, 
delivering almost a 20% increase in power over their predecessors, 
Satcom C-3 and Satcom C-4. In addition, a higher level of on-board 
redundancy plus an in-orbit satellite protect the cable programming 
services.

About SES AMERICOM
The largest supplier of satellite services in the U.S., SES AMERICOM is 
recognized as a pioneer of global satellite communications services. 
Celebrating the 30th anniversary of the launch of its first satellite, 
the company today operates a fleet of 18 spacecraft in orbital positions 
predominantly providing service throughout the Americas. As a member of 
the SES GLOBAL family, SES AMERICOM is able to provide end-to-end 
telecommunications solutions to any region of the world via a fleet of 
40 satellites. In addition, AMERICOM Government Services, a wholly owned 
subsidiary, is dedicated to providing satellite-based communications 
solutions to both civilian and defense agencies of the U.S. government. 
With its combined operations, SES AMERICOM serves broadcasters, cable 
programmers, aeronautical and maritime communications integrators, 
Internet service providers, mobile communications networks, government 
agencies, educational institutions, carriers and secure global data 
networks with efficient communication and content distribution solutions.



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