Hi,

Why should a Web 2.0 site that has nothing to do with microblogging be
a twitter app?

Putting aside twitter's viral marketing potential, I will focus
instead on two key issues in Web 2.0 apps:  (1) reducing spam/
inappropriate content; and (2) encouraging user contributions.

(1) Reducing spam/inappropriate content

Since twitter users have a reputation to preserve, they are unlikely
to spam your site and/or submit inappropriate content.  Moreover,
filtering of inappropriate profile images is already done by twitter
so you don't have to do it.

Moreover, you could only allow contributions from users with at least
some minimum number of followers to ensure that they have a reputation
to preserve.

(2) Encouraging user contributions

Whenever users contribute content to your site, you can put their
photo, name, twitter home page, bio, url alongside that content as a
reward.  So basically, the incentive to contribute quality content to
your site is self-promotion.

Amir

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