It's pretty simple: Twitter gives you exposure to a community of millions (and growing). A number of similar sites cross-post status updates to Twitter because it extends their reach.
On Thu, Feb 19, 2009 at 06:41, retep70 <[email protected]> wrote: > > Hi there: > > We're in the midst of developing our own, in-house community for a > fairly robust existing website. We're planning on having a status > feature that allows people to convey things not unlike Facebook's > status update product. However, I'm interested in exploring the > incremental business benefit of utlizing Twitter's API and adding its > features. So basically the question is: how do I evaluate the > business benefits of implementing an in-house status feature versus > Twitter's? > > Thank you. > -- Alex Payne - API Lead, Twitter, Inc. http://twitter.com/al3x
