Ryan Sarver wrote: > [...] However when we dug > in a little bit we realized that it was causing massive confusion among user's who > had an iPhone and were looking to use Twitter for the first time. They would > head to the App Store, search for Twitter and would see results that included a > lot of apps that had nothing to do with Twitter and a few that did, but a new > user wouldn't find what they were looking for and give up. That is a lost user for > all of us. > > [...] We will also admit > our mistakes when they are made and the Blackberry client should never have > been labeled "official". It has since been changed and you won't see that > language used with Twitter clients in the future.
The "officialness" of the Blackberry app wasn't much of a problem. The problem was/is the name and the logo. It is confusing to users to have the app named "Twitter" and it is confusing to see the app branded solely with the "t" logo. The "t" mark is something that should definitely be protected, but I think it has a lot of *functional* uses for it as an indicator or badge that make it inappropriate as the logo for a single application on any platform. IMO, it would be much better for Twitter in the long run to have the "t" logo used as a badge to indicate that an app has met some quality/security criteria--like the "Compatible with Windows 7" logo program, the "Made for iPod," the Visa logo, etc. That would be something that would allow you to start a process of ensuring a wide variety of high-quality applications that are closely aligned with your business goals, without setting the bar too high or the terms too strict for simpler applications with a more casual connection to Twitter. Many mobile operators and phone manufacturers have very bad policies about supporting their products once they've been replaced with newer models. It is very likely that, if you let mobile operators and mobile manufacturers have exclusive uses of the trademarks on their platforms, that those trademarks will be attached to software that becomes stale, obsolete, or even totally non-functional on otherwise serviceable devices that aren't even that old. It would be a big mistake to reserve Twitter's branding for applications which don't even end up staying in the top tier of Twitter apps on their platform in terms of quality. Anyway, I think that everybody will soon see that "officialness" of competing applications is a very small problem compared to issues like degradation of UI w/ advertising or strict restrictions on how spam-ish Twitter-provided content is filtered. I really hope that you guys have something extremely clever planned for monetization. I have been unable to think of many ways to make money with Twitter that didn't involve annoying end-users with ads or encouraging end-users to annoy each other ("RT to win..."), and AFAICT nothing is going to work unless it keeps users' home and @mentions timelines clean with less advertising/spam than there already is now, instead of more. I am genuinely curious to see what you guys have come up with. Regards, Brian @BRIAN_____ -- To unsubscribe, reply using "remove me" as the subject.